Monday, November 3, 2008

Blackberry Storm Pricing

As an avid Blackberry user, I follow the next generation Blackberrys (The Bold, The Storm, and Javelin) very closely. On Halloween, Fortune Magazine reported Vodafone's very cheap pricing for the Verizon bound Storm. Engadget went on to extrapolate that the Storm may be priced at 99 USD. This conjecture on the Storm pricing comes shortly after another rumor about Apple dropping the price of the 3g Iphone to 100 dollars sometime in 2009. Will both happen? I doubt it, but expect to see Verizon to price the Storm well bellow the $199 Iphone in the $100 to $150 range. This is a new approach for Verizon. Historically they rely on the strength of their network to sell potential costumers not attractive hardware. In 2005, Verizon passed on the opportunity to have exclusive rights to the Iphone because they weren't willing to pay the heavy subsidies and monthly allowances demanded by Apple. I am sure Verizon has been kicking themselves for missing out on the opportunity to sell the Iphone and are willing to take some chances in the form of heavy subsidies to have a sexy, well priced phone this holiday seasons. It will be interesting to see how this plays out...

Here is a preview.

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