Tuesday, July 8, 2008

TV vs internet

Today there is a big fuss that American's are watching more TV than ever before. However, these articles fail to mention that the average age of TV viewers reached 50 this year. The Implications? more retired people in Florida and Arizona are watching TV and making up from the 18-34 demographic that is running towards other forms of media entertainment.

Monday, July 7, 2008

Effective instream Targeted Ads

When will effective instream targeted ads monetize online video? The pieces are finally coming together. The networks exist in the form of cost effective CDNs like Abacast. The targeting solutions offered by companies like Tacoda allow advertisers to hyper target. Advertisement aggregators like Google and Microsoft have the ads to sell. The connections just have to be made.