Since its introduction in 1936, Barbour has done little more than change the location of their logo on the iconic International Jacket. The International's 8 oz waxed cotton has kept motorcyclists dry, warm and protected from gravel for the last seventy years. The diagonal left breast pocket, designed for easy access while in the saddle, plainly identifies the jacket and influenced WWII Submarine Allied Officer Jackets.
Bud Ekins and Steve McQueen. I am surprised that Brad Pitt's in the Curious Life of Benjamin Button didn't wear an International in the "look book" like motorcycle montage. Here are some photos from the Life Archive of Ekins and McQueen racing through the Mojave Desert in 1963 wearing their Barbour Jackets.