Sunday, November 9, 2008

Yellow Scion on US-4 Near Killington Vermont





(Note the matching yellow splash guard)

Cruising at 63 mph on US-24 somewhere near Killington Vermont, I stumbled across a banana-yellow Scion with two beautiful, handmade Kayaks strapped on top. I flew by without stopping. For the next mile, I debated turning around for a better look. I down shifted to third, pulled U-ey, and reached for my camera.

I have always been interested with the failed marketing of the Honda Element and the Toyota's entire Scion brand. In the early 00's, auto executives decided to build some new cars specifically targeting the emerging generation Y market. They failed miserably.

These photos should make the executives at Honda and Toyota cringe for the following reasons:

1. These photos were taken in rural Vermont, not in a raging metropolis like LA, New York, or Tokyo (the stomping ground of generation Y urbanists)

2. Gingerly Strapped to this scion were two breathtakingly beautiful, handmade Kayaks. These kayaks have two implications. First, these two Kayaks were undoubtedly owned by two aging, outdoorsy, LL Bean-shopping baby boomers not the hipsters from LA. Second, the combined value of these two kayaks surely surpasses the 10,000 MSRP (+/- depending on options) that this Scion Xb rolled off the lot for in 2005, making the entire spectacle that much more odd. These empty-nesters were merely being thrifty with their most recent automobile purchase, not splurging on their first.

There is something strangely beautiful about the juxtaposition of a timeless wooden kayak and banana yellow Scion set in the backdrop of a Sunday in Vermont.

3 comments:

kodou said...

I keep coming back look at this post. I've decided to comment if I may. I really, really like these pictuers. You said it best; there is something about the yellow paint job, the kayaks, and the location.
I don't know about the Scion, but I feel much the same way about the Element. On my trips to Savannah, GA I would not see these things on beaches surrounded by youngsters, but instead lining the streets of the historic, pricey downtown neighborhoods. I had never noticed so many in one place before. It was a big mistep on Honda's part. I was, however, in the market that Honda marketed to and still do in fact want to own one of the early models... it just won't be anytime soon. (thus reinforcing the mistep)

TinTin said...

that is a really cool pic. what town near kmart was that?

Foster said...

It was right outside Killington Vermont.