We just launched a new version of shredbook.com. We realized that our social networking features weren't really adding value and that the mandatory sign in and registration was a barrier of users to ad content. The new site is designed to make it as easy as possible for users to ad content. We also wanted to include more rich media on the splash page with the hopes of offering first time users a better idea of what the site is about. We went with a more neutral color scheme to make the whole experience less caustic. We removed the adsense ads because they weren't generating much revenue and looked out of place. As traffic increases we hope to partner with brands such as Oakley or volcom and infuse these advertisements in the layout of the site.
I am really happy with how the redesign went and am proud of shredbook.
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